CIDESCO Celebrates its 70th Anniversary!

CIDESCO-USA, Cosmetologists Chicago and its skin care subsidiary the American Association for Esthetics join its worldwide partners in celebrating the 70th Anniversary of CIDESCO on December 27, 2016. CIDESCO (Comité International d’Esthétique et de Cosmétologie), the World
Standard for Beauty and Spa Therapy, takes a look back at its success and a look into the future of esthetics worldwide.

“CIDESCO has reached an incredible milestone this year, celebrating 70 years of success, developing into the internationally recognized and respected organization that it is today,” commented CIDESCO International President, Anna-Cari Gund of Sweden. “I am incredibly proud of all that has been achieved and look forward to celebrating the achievements of all our members, students and graduates across the globe.”

To commemorate the milestone, CIDESCO takes a look back at notable beauty events, fashions and trends that have occurred over the last seven decades including occasions such as the election of the first female president of CIDESCO.

Founded in 1946 by Georges Dumont from Belgium and Jacques Poirsons from France, the birth of CIDESCO aimed to unite Beauty Therapists, to exchange ideas and a framework for education, exams and teaching in a progressive, unified way.

With the first CIDESCO Sections accepted in Belgium, Austria, the Netherlands and Switzerland, the world standard for Beauty and Spa Therapy began its international journey. Just over ten years later CIDESCO’s first Beauty Therapy Diploma was issued in 1958, marking the start of a change in the standards and education in the industry. In 1963, CIDESCO welcomed its first female President, Ria de Korte from the Netherlands, who adapted to the demand for new skills, equipment and diplomas to embrace continuous global development and changes within the beauty industry.

From CIDESCO Sections in Australia and Latvia to Malaysia and France, there have been distinct changes in trends, styles and popular beauty treatments, creating new challenges and opportunities for both members and students alike. Over the years, CIDESCO has noted the acceleration in technology and science, adapting with the beauty industry’s response to continually maintain the highest standards.

With the introduction of paraffin wax treatments in the 1950’s; the ‘big bold brows’ trend; and the introduction of the Modern Spa in the 1970’s, CIDESCO Beauty Therapists have become accustomed to the rotating platform of beauty trends, further noticing the correlation between fashions and beauty appointments.

CIDESCO has recognized that with new trends, developing products and treatments, it is essential to comply with the latest in beauty standards to ensure that the industry develops positively on a global scale.

Today, as aesthetic surgery grows with popularity year-on-year and the variety in make-up tools, products and services increases, this rapid development demands that standards are continually developing and preparing to accommodate this ever-expanding field of study and work.

CIDESCO is cognizant of social changes too. In 2004 Facebook® united the globe by connecting people in a new social sphere, which has supported the beauty industry incredibly well. Social media platforms allow users to share images, videos and create professional branding. The growth of social media has helped to inspire new people into the industry and also unite therapists and businesses around the world, to share tips, job opportunities and more.

Now in its 70th year, CIDESCO has 30 Sections globally, its own quarterly magazine, CIDESCO LINK, and even more diplomas and post graduate qualifications with millions of students worldwide, wanting to study with the CIDESCO internationally recognized examining body.

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Information to follow from Don Wismer.

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NAILS Next Top Nail Artist Announces the Top 3 Finalists


The Top 3 nail artists have been named for NAILS Next Top Nail Artist Season 4, in a fierce race to the finish last week after nearly three months of challenges. Jonny Diep Pham, Liina Leino, and Tracey Lee beat out 21 other competitors and will now prepare for their final challenge, which will culminate on the floor at America’s Beauty Show and at the grand finale Saturday March 25 at Roof on theWit.

Meet the Top 3:

Jonny Diep Pham: The 32-year-old nail artist from Sydney first gained attention at Nailympia Australia last year with his immaculate yet emotionally driven artistry. He skipped this year’s competition in order to prepare for NTNA.

Liina Leino: Setting Finland on fire with her incredible range of technical and design skill, the 26-year-old Finnish nail tech has eight years of experience and endless passion for her craft. Liina also delights the judges with her highly entertaining videos.

Tracey Lee: Tracey Lee is truly a global artist, with nail design awards stretching from South Africa (her home country) to the U.K. and Australia. A big move from Johannesburg to the Netherlands caused Tracey to leave recruitment and follow her true calling by completing a course in gel and acrylic nail systems. The rest is history.

Each challenge during the NTNA season was underwritten by top nail products companies; special thanks to top sponsor CND and sponsors Akzéntz Professional, American Dawn, Inc., Artistic Nail Design, Bio Seaweed Gel, EzFlow Nail Systems, Gelish, GelII, ibd, INM, Minx, Morgan Taylor, and Orly.

To learn more about the finalists and how each rose to the top, visit Tickets to NAILS Next Top Nail Artist Awards Gala in Chicago will be available on a limited basis; more details coming soon!

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Paul Dykstra Reminisces on the Passing of Fred Piattoni

Fred Piattoni

“It is with great sadness and a very heavy heart that I inform you of the passing of Fred Piattoni–past executive director/show manager, president, lifelong member and great friend of Cosmetologists Chicago,” wrote Cosmetologists Chicago and America’s Beauty Show CEO Paul Dykstra to the Board of Directors and past presidents of the 15,000-member organization on December 1, 2016. Services are pending.

Following are Paul’s remembrances and thoughts on the career of this extraordinary industry icon.

“Fred reached 90 years of age on November 19, 2016 and in fact, many CC members attended his birthday celebration November 20 in Wauconda, IL. He was a lifelong member of CC having joined the organization shortly after being licensed in the late 1940s, following his military service in the US Navy during World War II. At one point, he owned 10 salons throughout Chicagoland known as “The Powder Puff.”

“He served as CC’s (then known as Chicago Cosmetologists Association—CCA) president in 1967-68. He later became Executive Director in the late 1970s when Bill Smith, president of CC’s former management firm Smith Bucklin & Associates, sought assistance from the industry to resolve the problems the agency was experiencing in managing the association — especially the Midwest Beauty Show…now of course known as America’s Beauty Show, and soon reaching its 100th year.

“Fred’s leadership brought CCA and its fully owned beauty show to new heights. In fact, Fred turned around a boycott by the then powerful manufacturers’ representatives who refused to support our beauty show due to the failed management and sales policies of the management agency. It was a major coup and was talked about for years following his work in this regard. Fred worked as a Smith, Bucklin & Associates employee for more than 18 years – the first for an executive director of CCA.

“Fred was an avid fisherman, award-winning gardener, stunningly talented hairdresser, brilliant businessman, husband to the amazing Mary, father of four (Susan, Louie, Lori and Gary), grandfather of three, and friend of the majority of CCA’s past leadership.

“He was truly my mentor, confidante, friend, advisor and probably surrogate father,” added Dykstra. “His words of wisdom and guidance were always matter of fact, direct, honest and supportive, along with a bit of exterior gruffness!

“Many of us have commented on his keen wisdom, especially one item we’ve all remembered – “Don’t be afraid to ask for anything CCA needs. After all, all they can say is no! And that won’t hurt you or us.’

“I wish him a peaceful eternal rest and thank him for everything he taught, as he always said, “the little piano player from South Dakota…” Here’s to you always Fred with great thanks, love and a heavy, heavy heart filled with sadness and smiles for all the amazing memories.”    Paul


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Cosmetologists Chicago Elects New Board of Directors

Cosmetologists Chicago 2016-18 Board of Directors pictured left to right: Chris Valavanis, Director; Karen Gordon, Vice President; Lorrene Conino, Treasurer; Coral Lahiani, Director; Kathy Jager, Director; Christopher Damolaris, Director; Denise Provenzano, Immediate Past President; and Larry Silvestri, President. Not pictured, Robert Passage, Secretary.

Cosmetologists Chicago 2016-18 Board of Directors pictured left to right: Chris Valavanis, Director; Karen Gordon, Vice President; Lorrene Conino, Treasurer; Coral Lahiani, Director; Kathy Jager, Director; Christopher Damolaris, Director; Denise Provenzano, Immediate Past President; and Larry Silvestri, President. Not pictured, Robert Passage, Secretary.

Cosmetologists Chicago (CC) recently installed its new Board of Directors and Officers at the 2016 Annual Business Meeting. These salon owners and professionals volunteer their time and leadership to develop and to guide the association’s services to its 14,000+ members. Included among the many services are continuing education, legislative representation, networking, scholarships and great networking among salon professionals.

One of the most important responsibilities of the Cosmetologists Chicago Board of Directors is the oversight of all facets of America’s Beauty Show. The 2017 Show will be held March 25-27, 2017, at McCormick Place in Chicago. America’s Beauty Show attracts more than 60,000 salon professionals, educators and cosmetology students; plus, 400+ leading manufacturers and distributors of salon products, equipment and services.

The Board of Directors of Cosmetologists Chicago for 2016-18 includes:

  • President – Larry Silvestri, Mario Tricoci Hair Salons & Day Spas, Chicago
  • Vice President – Karen Gordon, Gordon Designs, Chicago
  • Secretary – Robert Passage, Pivot Point International, Chicago
  • Treasurer – Lorrene Conino, Salon Lorrene, Palatine, IL
  • Immediate Past President, Denise Provenzano, Zano Salons & Spa, Naperville, IL
  • Director – Christopher Damolaris, Frank Gironda Salon & Spa, Naperville, IL
  • Director – Coral Lahiani, CLIAC Training Center @ Good Hair Daze, Chicago
  • Director – Kathy Jager – Kathy Jager & Associates / Pro’s 15110 Salon, Oak Forest, IL
  • Director – Chris Valavanis – Vanis Salon & Day Spa, Schererville, IN

“Cosmetologists Chicago is a forward-thinking, action-oriented network with an unlimited future that has a great history in the professional salon industry,” said newly installed CC President Larry Silvestri. “It is through the dedication and continued support of our Board of Directors, all enthusiastic salon owners and professionals, that our association is able to effectively serve the needs of our industry.”

“I am thrilled that Larry will succeed me as president of CC,” said immediate past-president Denise Provenzano. “He is a strong asset to our Executive Committee, Board of Directors and, especially, to the thousands of members of Cosmetologists Chicago.”

Cosmetologists Chicago is an association of salon professionals, whose members include licensed cosmetologists, estheticians, nail technicians, salon owners and cosmetology students. In addition to Cosmetologists Chicago, the recently elected CC officers and Board of Directors will also govern specialty groups including the International Nail Technicians Association (INTA) and the American Association for Esthetics / CIDESCO USA (AAE).

Cosmetologists Chicago supports all salon professionals with opportunities to collaborate with their peers and to experience monthly education to advance careers. CC supports all cosmetologists though the expansive America’s Beauty Show, March 25-27, 2017. More information can be found at

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