America's Beauty Show

This big, bold and beautiful image will appear in ads for the 2015 America’s Beauty Show, March 21-23, 2015. We chatted recently with Luis Alvarez, Creative Director and Co-Founder of Aquage, and Kristen Erickson, Creative Director, America’s Beauty Show, about their incredible collaboration to produce this and other 2015 America’s Beauty Show fashion images.

Here’s what Luis said:

“I feel America’s Beauty Show is the biggest, boldest, most important trade show, where artists gather from around the country, around the world. Every time Kristen and I shoot together, it’s incredible. What Kristen and I do consistently, (6 years now!) is show hairdressers a mirror, to see themselves at America’s Beauty Show. We want them to know they are incredible artists, and we celebrate their craft with these images. America’s Beauty Show is a showcase for creative hairdressers and people into design; it’s the classiest thing in the industry.

This year – We really highlighted the city of Chicago’s sculptural and artistic elements right in the city, along with sculptural hair. We have three models with shaped and sculptural looks. We did crazy stuff to make looks sculptural! Ann Bray backcombed them into a shape, and I buzzed them into a shape!

To reinforce the BOLD-thing, we took the bright and bold colors we’ll see in spring for a colorful clothing palette. In our finished hairpieces, we incorporated the building shapes, and sculptural elements of Chicago.”

Adds Kristen:

“This is the sixth time Cosmetologists Chicago has collaborated with Luis and his incredible team for our America’s Beauty Show marketing images.

We have had an art theme in every one of our collections, because Chicago is such a fabulous city for art of every kind.

We have focused on architecture, painting and furniture, dance, music…and now Chicago’s outdoor sculptures. It always involves hand-made and City of Chicago works of art – just like America’s Beauty Show!”

Special thanks go to Luis and Kristen for all their hard work. But there are many more people involved. Every one of them deserves lots of credit and thanks!”

America’s Beauty Show 2015 Collection Artists:

Photography: Luis Alvarez for Aquage

ABS Creative Director: Kristen Erickson

Hair: Luis Alvarez, Ann Bray, Lindsey Balkovec, Shelly Devlin and Nogodar Martinez for Aquage,

Makeup: Wanda Alvarez

Nails: Angie Wingle for CND

Fashion Stylist: Patric Chauvez

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One Response to BIG WORK OF LOVE

  1. Debra Jargstorf says:

    Luis & Kristen make an incredible team! Thanks to all the talented and creative people who bring these amazing images to life and spotlight our show & our city in such a beautiful way!

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